Launching a new product is exciting—but before you spend a cent on manufacturing or marketing, there’s a critical step that often goes overlooked: the product clearance search. A product clearance search—also known as a freedom-to-operate (FTO) search—helps ensure your product doesn’t infringe on someone else’s intellectual property. Skipping this can lead to cease-and-desist orders, lawsuits, or complete product recalls. In this guide, you'll learn the complete process for conducting a product clearance search, why it's vital, and when to bring in legal experts. What Is a Product Clearance Search? A product clearance search is a legal and strategic process that checks whether your product may infringe on any active intellectual property (IP) rights. It involves: Searching for existing trademarks Checking for relevant patents Verifying potential copyright issues The goal is to identify conflic...
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