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What Does a Design Patent Protect? | InventionIP

A design patent protects the appearance of a product rather than its function. It’s one of the most misunderstood areas of intellectual property, yet it plays a powerful role in protecting visual innovation. This type of patent safeguards the ornamental design of an article, meaning its unique visual features—such as shape, surface patterns, configuration, or aesthetic aspects. If you’ve ever created a product that stands out due to how it looks, a design patent could protect that value from imitators. Unlike utility patents, which protect how things work, design patents protect how things look. And in many industries—fashion, tech, consumer goods, packaging—that look is the heart of a brand’s success. Definition of a Design Patent A design patent is granted by the United States Patent and Trademark Office (USPTO) to protect new, original, and ornamental designs applied to manufactured articles. To qualify: The design must be original and not copied from others It must b...